EWG, MADE SAFE, USDA Organic: The Clean Beauty Certifications, Decoded
EWG Verified screens a product against a banned-ingredient list and a transparency standard. MADE SAFE certifies the entire formula against multiple human-health hazard categories — carcinogens, endocrine disruptors, neurotoxins, and more — including how the ingredients were sourced and processed. USDA Organic only addresses agricultural ingredients and says nothing about synthetic chemistry elsewhere in the formula. Of the three, MADE SAFE is the most rigorous standard for a finished personal-care product, and the only one that looks at the whole bottle, not a slice of it.
May 11, 2026